Compare Mass Market And Niche Market Marketing Essay

Compare Mass Market And Niche Market Marketing Essay Leadership is a process whereby an individual influences a group of individual to achieve a common goal. A process is an exchange going on between the leader and followers. Leadership has been described as the process of social influence can be assigned formally and informally but it must exist and a group of individuals to achieve a common goal, A leader  is not  the boss of  the team,  but on the contrary, that  efforts to carry out  the  business  mission.  A leader  is to create  a team  of other members  that  actively participate  in the process  of environmental. Academics have great difficulty in defining what a leader is, or pinpointing the reasons behind an organisations success. Leadership is widely recognised. Otherwise why would nations have decided to follow leaders such as Mahatma Ghandi and Nelson Mandela, both of whom started out on their respective journeys without any formal authority? Some leaders can inspire such loyalty that people are prepared to sacrifice their lives for them. Leadership theories is an outlines their positive and negative point. It have 5 point of the leadership theories there are trait theory, contingency theory, path-goal theory, transformational leadership and the last is team leadership. Trait theory means the qualities and characteristics of a person. Contingency theory means the context and the situation. Path-goal theory means employee motivation and how leaders motivate followers and the last is team leadership means focus on effective teams. How to be a manager A Manager is the person who responsible for controls, planning, manages and directing the work of a group of individuals, monitoring their work and taking corrective action when it was necessary. For many managers also will do the same first step into a management career because Managers can  direct  workers,  they  can  directly  or several executives who  direct the workers. The manager must be familiar with the work in all the groups he or she supervises because it is more important for the manager to know how to manage and control the workers and to know how to make the workers do well in their work. A manager must have the power to decided hire and fire employees or to promote them. In a large company, a manager may only recommend such action to the next level for management. The manager has the power to change the work assignments in team members. Sometimes a restaurant manager will be hired from outside it is Because of his  or  her management  or accountin g  skills, but sometimes is a  restaurant owner  will promote  promising  employees  to the trenches and  the majority of  oversight  positions. Luthans (1988) survey of what 300 managers actually did (not what we think they do) revealed the percentage of time spent on four main roles as: Traditional management (32%)-planning, controlling and making decisions. Communication (29%)-exchanging information, verbally and on paper Human resource management(20%)-motivation, disciplining, general staffing difficulties, training and staff development Networking (19%) -socialising with people outside the immediate department. Compare Leadership and Management What is the difference in between management and leadership? Managers have underling unless their title is reputation and given as a mark of seniority. Managers  in their  positions of authority  given by  the company,  its subsidiary  for the  work  they do, basically  they were told. Management style is  Transactions, in that the manager tells the underling what to do, and the underling does this not because they are blind robots, but because they have promised to do incentives. Managers are paid to get things done, often within tight Limit of time and money. They thus naturally pass on this work focus to their underling. Leaders do not have underling at least not when they are leading. Many  organizational leaders  have  subordinates, but they also managers,  because when they  want to lead, they must  give up their formal  authoritarian  control,  because leaders  have  followers, and follow  always a  voluntary activity. What should I do  if people  do not  encourage them to  follow you?  You have to  appeal  to them  on how to  comply with these  rules will  result in  their  heart,  desire.  They  have to  follow you  enough to stop  what they are doing, and perhaps  into the  dangerous and  the situation, they usually  will not consider  risk. Leaders with a stronger  fascination  find it easier to attract people to their cause. As a part of their Persuade they typically promise  Transformation  benefits, such that their followers will not just receive extrinsic rewards but will somehow become better people. Although many leaders have a charismatic style to some Level and this does not require a loud personality. Although leaders are good with people or good chat with people, this does not mean they are friendly with them. In order to keep the Mysterious of leadership, they often hold a degree of separation and indifferent. This does not mean that leaders do not pay attention to tasks. Leader just wants to do what they realize, however, is the importance of enticing others to work towards their vision. 1.4 Summary This table is summary the above gives a sense of the differences between a leader and a manager. This is an explanation characterization and there is a whole spectrum between either ends of these scales along which each role can range. Subject Leader Manager Essence Change Stability Focus Leading people Managing work Have Followers Subordinates Horizon Long-term Short-term Seeks Vision Objectives Approach Sets direction   Plans detail Decision Facilitates Makes Power Personal charisma Formal authority Appeal to Heart Head Energy Passion Control Culture Shapes Enacts Dynamic Proactive Reactive Persuasion Sell Tell Style Transformational Transactional Exchange Excitement for work Money for work Wants Achievement Results Rules Breaks Makes Conflict Uses Avoids Direction New roads Existing roads Truth Seeks Establishes Concern What is right Being right Blame Takes Blames Question 2 2.1 Mass Market The  mass market  is a general business term describing the largest group of consumers for a specified industry product. Mass markets mean that product cater for public which sell considerably cheap in the perception of consumers. For examples, soda or padini. It is the opposite extreme of the term  niche market. Mass  marketing is a  market coverage  strategy, in which  a company decides to  ignore  market segment  differences and  go after the  whole market  there is a  quotation.  It is a  way  of marketing products  to a wide  audience.  The idea is to  broadcast  information, will likely  reach  a maximum.  Focused on  traditional mass marketing,  radio, television and  newspapers,  to  reach  this broad audience  of  media.  Through contact with  most  of the  audience may come into contact with  products  is maximized.  In theory,  this  will be directly  related to  the sale or  purchase   a large number of  the product. The opposite the  niche  market because  it focuses on high  sales and low prices.  Its purpose  is to provide  products and services,  will attract the whole market. 2.2 Niche Market A  niche market  is a focused, targetable portion of a market. Mean that, a business that focuses on a niche market is solution a need for a product or service that is not being solution by mainstream providers.  You can think of a niche market as a narrowly defined group of potential customers and niche market mean that products cater for a particular segment of consumers, which sell at considerably cheap but premium, in the perception of consumer. For example, star buck or coffee bean. For example,  instead of providing  cleaning services  to establish a business may  blind  cleaning services  in the  niche  market  of professional. Why should you bother to establish a niche market? Because  there are  great advantages, and other  small businesses may not know  your specific  niche market and large businesses wont want to bother with it. To  capitalize  on the  niche  market  the key is to  find a  niche  market or customers  who can access  the development, that is growing fast enough, and that is not owned by one established vendor already. See  How to Find and Master a Niche Market  for more information. 2.3 Compare Mass Market and Niche Market In niche marketing the company concentrates on small target market. The reason to do this is the company has low capital, low costs, have highly specialization, and the characteristics of target market needs customize and specialize products or services. The advantages of niche market is become specialize and has strong brand image for example star buck or coffee bean this 2 also got a strong brand image compare to kopitiam why star buck and coffee bean can make 15 dollars per cup of coffee but kopitiam just can make 5 or 6 dollars per cup of coffee. That is because star buck and coffee bean is concentrates on small target market. In Mass Marketing, the company copes sells to all and public people and copes accommodate all desires of target of market with one product. Strategy applied is make one product type which can gratify all consumer desires. For examples, soda and padini this 2 company also aim in mass market just target of market with one product. Mass-marketing  strategy,  trying to  reach  a larger  regional market with a  marketing strategy. This strategy  has the advantage of  low cost  production costs  and market  aspects of  the  monopolistic tendencies  of the  owner of allies.  Another advantage  of this strategy  is to  close all  producers can  market  from  competitors. http://www.answers.com/topic/mass-marketing#ixzz1ECMQY9Te http://www.answers.com/topic/mass-marketing#ixzz1ECLrdbFN